For Christian Martin, Vice President of Communications, Alliances, Talent & Culture at Triotech, creativity is about “liberating the inner child,” bring us back to a time before the world puts rules and limits around us. 

In this edition of WhiteWater’s Creativity Collective, Christian shares how embracing a childlike sense of creativity is key to designing attractions that captivate audiences of all ages, sharing an example from LEGO® NINJAGO® The Ride, the first interactive attraction in the world to require no hand-held control or device.