In a fascinating interview at IAAPA 2024, Audrey DeLong, Executive Producer at Falcon’s Creative Group, sat down with Una de Boer, Chief Marketing Officer at WhiteWater, to dive into an inspiring conversation about how our unwavering passion and boundless creativity transform customer experiences, the game-changing innovations that drive our products, and the meticulous vision behind our this year booth design. 

“We invited some of our network to come and put up pictures of themselves as kids, because kids have this belief that they can do anything, and then something happens as we grow up where we get sort of cynical, we know it is hard to create change, and we stop believing that we can make incredible things,” said Una. 

“We want to remind people that you can do incredible things, and we can help you do it.” 

Learn more as Una explains the creativity behind uniting WhiteWater’s business units into one cohesive booth design.